This feature is a part of our Most Influential People Behind The Scenes In Sports series.
A year after launching, Jay Z's sports agency, Roc Nation Sports, has signed one of the best athletes on earth (Kevin Durant) and negotiated one of the biggest contracts of the year (Robinson Cano's $240 million deal).
Jay is a true threat to the sports agency establishment.
He's signing players who grew up idolizing him as both a rapper and a mogul. His lifestyle — the houses, hanging out with Obama, getting married to Beyoncé — makes him an aspirational figure for young athletes and is a big part of his appeal as an agent.
He broke into the sports world by buying a stake of the Brooklyn Nets.
His share was actually a shockingly small 0.067% (worth about $355,000).
Source: Darren Rovell
But he was still a huge part of the branding of the team, and the "Nets owner" label stuck despite how small his ownership stake was.
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